Monthly Archives: February 2015

Social Media – Animal Rights New Playground

In the last ten years there have been hundreds of campaigns for various animal welfare charities from all over the world, most notably organisations such as PETA and WWF which have access to huge marketing budgets. They are able to raise global protests and boycotts with an advert on the TV or newspaper. The landscape of campaigning is changing though, now smaller causes are able to gain huge support using social media platforms to gain followers and exposure. It raises the question though, is this new access to social media a great way to change the world or does it dilute the action of welfare charities with virtual chatter?

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